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Emily Phan

  • Who Owns the Hack? When Creator Culture Becomes Vaseline’s Innovation
    September 5, 2026

    Who Owns the Hack? When Creator Culture Becomes Vaseline’s Innovation

    Emily Phan
  • The Smell of Trouble: How MCoBeauty’s Influencer-Fueled “Dupe” Empire Became A Legal Test Case
    August 6, 2026

    The Smell of Trouble: How MCoBeauty’s Influencer-Fueled “Dupe” Empire Became A Legal Test Case

    Emily Phan
  • Founder-Led vs. Community-Led Growth: Inside Velocity Activewear and Kikiva Collection’s TikTok Strategies
    August 1, 2026

    Founder-Led vs. Community-Led Growth: Inside Velocity Activewear and Kikiva Collection’s TikTok Strategies

    Emily Phan

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